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Terms

Terms of business.

Echo Chain Ltd, trading as Built By Ghosts. Last updated 12 June 2026.

DRAFT. These terms are a plain-English working draft and are pending review by a solicitor. They state how we intend to work; where a signed proposal or order says otherwise, the signed document wins.

1. Who you are dealing with

“We” are Echo Chain Ltd, a company in the United Kingdom, trading as Built By Ghosts. “You” are the business commissioning work from us. Contact: the Get in touch form in the navigation above.

2. What we deliver

We design, build and operate websites and related digital services. Each engagement is defined by the package you order (for example Launch, Pro or Phantom) and the written scope that accompanies it. We only publish content you have confirmed as accurate; we do not invent reviews, credentials or claims for your business.

3. Payment

Prices are stated at order. Build packages are payable as set out in the order (deposit and/or balance before go-live). Care plans are billed monthly and can be cancelled with one month's notice. Prices exclude VAT unless stated otherwise.

4. Your content and ownership

You keep ownership of your business content (text, images, branding you supply). On full payment, you own your site's content and design as delivered. We may retain and reuse non-identifying build tooling, templates and engineering. Domain names registered for you are registered in your name or transferred to you on request.

5. Our work and reasonable limits

We build carefully and test what we ship. We are not liable for indirect or consequential loss, for content you supplied, or for outages caused by third-party platforms (hosting, domains, payment providers) beyond our control. Nothing in these terms limits liability that cannot lawfully be limited.

6. Cancellation

You can cancel a build before work starts for a full refund of any deposit. Once work has started, we keep what covers the work done and refund the rest. Either side can end a care plan with one month's written notice.

7. Data

We handle personal data as described in our privacy notice.

Step 1 of 12

You have answers saved on this device.

SCOUT, the agent guiding this step

SCOUT What do you do? I’ll research the patch.

The brief starts here

Pick your crew mode

The discovery bench

What do you do?

Common trades

Trades & Home Services

Health & Care

Food & Drink

Retail & Shops

Professional Services

Beauty & Wellbeing

Auto & Transport

Leisure, Fitness & Events

Education & Training

Other

Pick a trade (or describe it under Other) to continue.

The discovery bench

What do you offer?

Up to eight. These become the sections, the story and the navigation of your site, so use your own words.

    That is eight, which is plenty. Remove one to add another.

    Common for your trade, tap to add

    The discovery bench

    What is the business called?

    0 / 80 characters

    The business needs a name to continue.

    The discovery bench

    Where is your business based?

    A guess from your connection, never stored. Type anything to override it.

    The discovery bench

    Got a website already?

    A bare domain is fine. It goes into the brief for the crew; nothing here reads or scores it.

    That does not look like a web address; fix it or skip.

    What can you supply? optional

    The strategy wall

    What should the site achieve?

    Pick everything that matters; the first one leads the page

    Pick at least one goal to continue.

    Hero button: Get a quote

    The strategy wall

    What should it lead with?

    Pick up to three priorities optional

    Anything true we should say? optional, your words

    The strategy wall

    How should it sound?

    The creative gallery

    How should it look?

    Pick a world on the left; your own site changes on the right.

    Ghost's Choice

    The worlds

    Pick a colour

    Or set it exactly

    Carried through whichever direction you choose.

    The strategy wall

    Which sections matter?

    Pick all that apply

    The sign-off room

    Check and go

    The direction we are about to build

    Which tier shall we build?

    Preview Launch, Pro or Phantom free, right now. The free real build covers Launch and Pro; Phantom and Cinema real builds are crafted by request.

    Cinema renders no demo concept. Choose it and we take you to the request path instead of a preview.

    Fine-tune (optional)

    Partner programme

    Know a business that needs this? Earn 10 to 15% as a partner.

    Become a partner →

    What the ghosts have

    More below
    your-business.demo

    The crew is waiting for your trade. Everything you answer builds this seed.

    View the full site →
    SCOUT

    SCOUT

    What SCOUT does

    On your build

    the crew, in build order

    Partner programme

    Know a business that needs this? Earn 10 to 15% as a partner.

    Become a partner →
    Built By Ghosts

    The crew signs off here

    The ghosts build handcrafted websites for businesses that deserve better than a template.

    Start a build →

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    • Get In Touch
    © 2026 Built By Ghosts. United Kingdom. Privacy Terms Built in-house. No templates.
    Echo Chain Ltd, trading as Built By Ghosts. Registered in England and Wales. Company no. 16821271. Registered office: 321-323 High Road, Romford RM6 6AX.