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How your site gets built

Watch the ghosts build your site.

One website, passed between eight ghosts. Each does one job and hands on. Scroll to watch it build.

01 / 08

SCOUT

Reads your business

Reads your business and scores your current site before anything gets built.

02 / 08

FORGE

Chooses the structure

Chooses the structure: the right sections, in the right order, for your tier.

03 / 08

AETHER

Writes the words

Writes your copy under a hard rule: no invented reviews, stats or claims.

04 / 08

PRISM

Designs the look

Sets the palette, type and imagery so the build is unmistakably yours.

05 / 08

SENTINEL

Holds the standard

The gate. Slow, inaccessible or overclaiming work goes back, not out.

06 / 08

PULSE

Adds the motion

Builds the motion for your tier, from poised stillness to a scroll-scrubbed film.

07 / 08

RELAY

Assembles the site

Assembles structure, copy, design and motion into one real, previewable site.

08 / 08

CLOSER

Hands it to you

Hands over the preview, the price and the next step. Nothing goes live without you.

The finale

The whole system, in one pass.

01 / 08 SCOUT Reads your business
  1. SCOUT, Reads your business 01 SCOUT
  2. FORGE, Chooses the structure 02 FORGE
  3. AETHER, Writes the words 03 AETHER
  4. PRISM, Designs the look 04 PRISM
  5. SENTINEL, Holds the standard 05 SENTINEL
  6. PULSE, Adds the motion 06 PULSE
  7. RELAY, Assembles the site 07 RELAY
  8. CLOSER, Hands it to you 08 CLOSER

One crew, every build.

It is the reason a Built By Ghosts site ships fast and never cuts the corner a tired freelancer would. The same crew builds every site to the same standard.

Watch it build a real one →